Multimedia capabilities
SMS: SMS is limited to plain text, with no support for multimedia files. RCS: RCS supports multimedia, including images, GIFs, videos and interactive buttons, allowing businesses to create more engaging and visually appealing messages.
Interactive features
SMS: Messages are one-way and lack interactivity beyond plain text.
RCS: With RCS, businesses can include action buttons that allow customers to book appointments, make purchases, or work with surveys—all within the message.
Branding opportunities
SMS: Messages sent via SMS appear as plain text without a tag, often from unrecognized phone numbers.
RCS: RCS allows businesses to send branded messages with logos, colors and verified sender identity. This creates a more credible and professional appearance. Read receipts and delivery status
SMS: Basic SMS can confirm delivery, but there is no way to know if the recipient has read the message.
RCS: RCS provides read receipts and delivery receipts, giving businesses better visibility into message engagement. Limits on length and content
SMS: SMS is limited to 160 characters per message, with charges for longer texts.
RCS: There are no such restrictions with RCS, allowing businesses to send more detailed and visually rich content without worrying about character counts.
Safety features
SMS: SMS lacks encryption, making it less secure for sensitive information.
RCS: RCS supports end-to-end encryption and offers increased security, especially for financial institutions, healthcare providers and businesses that deal with sensitive data.
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